Navigating the Wild World of Motherhood
Why We Love Martha Speaks: Unscripted Video Proof
If you follow MommyQ at all, you know I’m a huge fan of PBS shows. In fact, a few months ago I caught a hilarious moment on video of my kiddos playing Martha Speaks games online They were laughing so much, I assumed they were up to no good. Imagine my surprise when I discovered they were playing educational games online. A mother’s dream, right?
Earlier last week, I got an email that instantly caught my attention. “New Studies Show PBS KIDS Martha Speaks Has Impressive Impact on Children’s Vocabulary.” I excitedly read the findings and wanted to share them with my readers. Now remember, I have no connection with PBS. This is just one mom’s sincere love for a smart, talkative, yellow cartoon dog.
My experience is a bit different from other parents, because my oldest son is autistic. At the age of 4-years-old, he was hardly talking and strangers couldn’t understand him at all. That’s why we get very giddy when he likes shows like Martha Speaks that actually make a big effort to help his development. Now this may not seem like a big deal to some of you, but here’s proof of how far he’s come. He’s 6-years-old now and just finished kindergarten. I asked him (totally on-the-fly), what he thinks about Martha Speaks. Get a load of this….
Three recent independent studies highlight the impressive impact that Martha Speaks is having on young childrens’ vocabulary development, and its strength as an early-intervention tool across broadcast and online platforms. These studies not only measured the impact on children who viewed episodes of the show, but additionally saw a significant increase in vocabulary skills among children playing with the Martha Speaks Dog Party iPhone app.
A few notable takeaways from the studies include:
• On average, children who watched Martha Speaks had a significantly greater increase in vocabulary knowledge compared to children who did not watch the show.
• Martha Speaks is an effective tool in helping bridge the vocabulary gap between low-income children and their more affluent peers.
• Martha Speaks facilitates inexpensive language opportunities at home.
• Program-specific vocabulary knowledge translated into higher standardized vocabulary scores for urban boys and rural children living in low socioeconomic-status homes.
• Children 3-to-7 years-old who played with the Martha Speaks Dog Party app tested up to 31 percent higher in vocabulary.
• Children were able to retain the increased vocabulary, and showed even greater gains on targeted words weeks after the study ended.
These studies are now available on the PBS KIDS website.
3 Responses to “Why We Love Martha Speaks: Unscripted Video Proof”
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GSklaroff said on June 4th, 2011 at 5:02 pm
It is nice to know that a TV show can make a positive difference in a child’s life. So many of the shows do not.
[...] online for terrific games. My son’s new favorite? Make The Band. It’s hilarious! – Watch my son’s impromptu interview about why he loves Martha Speaks. – Martha has gone mobile! You can download Martha Speaks Dog Party [...]