Not a fan of gadgets and gizmos? Okay, we understand. But if you’re about to bring home a new bundle of joy, this handy tool may change your mind. New moms & dads agree, the ITZBEEN Baby Care Timer is not just another device, it’s a lifesaver.

Why? Because as a sleep-deprived parent trying to remember your own name can be a challenge. Trying to remember when your baby last ate, when your baby got a new diaper and when your baby napped – practically impossible.

The ITZBEEN Baby Care Timer is a multi-purpose tool that helps you remember the basic details of baby care. It has four timers for changing, feeding, napping and more that count up with the touch of a button!

The ITZBEEN has several other helpful features including a nursing reminder switch that easily reminds mom which side baby nursed from last, a soft-glow nightlight to help parents find their way in the dark without waking the baby and a backlit display so parents can read the times and the clock in the dark. Plus, a back clip makes the ITZBEEN totally portable and allows for hands-free use of the nightlight!